Consumer Buying Behavior: Digital Marketing

Consumer Buying Behavior: Digital Marketing A very important aspect related to the online marketing is its ability to contact potential customers irrespective of time and location. A major transformation has occurred due to the evolution of the mobile phone. Mobile marketing has been defined as the utilization of a medium that is wireless to ensure that consumers have access to information that is real time-based, location-sensitive and personalized, which aims towards promoting products, services, and ideas, thus proving beneficial for all stakeholders (Robinson, Wysocka, Hand, 2007). According to (Shukla, 2010) mobile marketing will prove to be extremely popular on account of the fact that the mobile phone will be used as a personal device. Mobile commerce has been the outcome of the swift development of the mobile phone. ]]]/|}|}Definitions related to mobile commerce alike in all existent literature. Mobile commerce transactions refer to all transactions conducted through a mobile communication network using monetary values. According to Robinson, Wysocka and Hand, (2007) (Robinson, Wysocka, Hand, 2007) any e-commerce transaction that uses the media of mobile devices and that is conducted through wireless telecommunication networks and other wired e-commerce technologies may be termed mobile commerce. According to Frolick and Chen, (2004) (Frolick Chen, 2004) mobile commerce maybe defined as any form of mobile communication that occurs between a business and its customer. Dholakia and Dholakia opine that mobile commerce is used to carry out electronic commerce-transactions throuvgh mobile phones and wireless terminals. Finally, (Balasubramanian, Peterson, Jarvenpaa, 2002)define any transaction that is carried out over a wireless telecommunication network, either directly or indirectly, as mobile commerce. Thus, to conclude, mobile commerce may be considered to be a business model that enables a consumer to undergo all the steps of a commercial transaction simply using a mobile phone. The media through which consumers will be able to conduct their transactions have the potential to undergo transformation primarily due to the development and usage of mobile commerce as a technology that is gradually emerging. Not just consumers but marketers too are attracted to mobile commerce that is based on wireless communication technology. The availability of this new technology will provide for a complete make-over in the fields of advertising, retailing and shopping in the domain of marketing. Companies that desire to conduct business operations in mobile markets must then, be ready to adopt mobile marketing and mobile commerce. Mobile commerce will be similar in many respects to the internet-based e-commerce but it will also be distinct in some aspects. These are: Ubiquity- The ability that makes it possible for mobile commerce to be availed of anywhere and at any time. Personalization- Mobile hardware undoubtedly is limited by its memory capacity. However, software can be used in such a way that the users needs are satisfied. Flexibility- Users can conduct transactions and/or receive information even when they are engrossed in other activities, such as, travel or work. Dissemination- It is quite possible that the people who act as the origins of information (for example, local retailers) may make use of the wireless network of mobile commerce so that the customers get the required, specific information. Convenience- Users can operate mobile phones very easily. Instant connectivity- Marketers can use the mobile phones to connect with target users just by clicking a button. Location- It is possible to provide location-specific information and products using a mobile phone. The channels related to mobile commerce and mobile marketing need to be comprehended and further analyzed although a number of companies utilize these channels extensively. This research aims at drawing the attention of entrepreneurs towards the Global System for Mobile Communications (GSM) operators as well as towards the opportunities that exist in the domain of mobile commerce and mobile marketing. This research will focus on (1) mobile commerce and concepts related to mobile marketing (2) tools available for mobile marketing (3) the significance of mobile marketing in India and (4) the comprehension and examination of consumers attitudes towards mobile marketing tools. The digital world has introduced a new aspect of marketing and branding and this has seen an increase in the number of consumers who have turned to the digital space to get their daily dose of entertainment, education, media, and more. The Internet, social media, interactive television, CDs, DVDs, and cell phones are all various aspects of the digital world and these will be preferred extensively by people in the context of digital marketing. The usage of digital media will prove to be an extremely cost-effective measure that will efficiently enhance the online presence of a business thereby increasing it manifold. The popular saying that there is no such thing as a free lunch has been negated by the digital media. This is because marketing using social media and blogs will be seen to help an individual reach out to professionals who were thus far untouched. Also this will increase the visibility among the users of the websites. Consumers will be b able to avail of these services at no cost (Cheung, 2006). If I refer to the figures from Internet World Stats dated March 2008, Internet usage is said to have risen to 91.3% between 2000 and 2008. The spurt in Internet usage has been seen as enabling companies to grab the chance to interact with global customers through online advertising thus resulting in spending of over USD 60 billion in 2008. (Media, 2008) The aspect of digital marketing is quickly automated and adapted to. Digital marketing unlike its other counterparts will be available 24 hours a day, and will not be disrupted by weekends, holidays, hangovers, late lunches, etc. Digital marketing will be easy to connect to and will follow all commands without questioning. It will target prospects, who are interested in the products displayed that very moment (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003).. Digital marketing will be most preferred because advertising space online will be much cheaper than the print version and will offer better visibility.. The content however will have to be framed in such a manner as to be of use to consumers or else it may have a negative impact. This low-cost marketing technique is expected to be useful to small businesses too. Marketing prospects will increase because of the availability of information through digital media. It will now be possible to decide the target consumers and use a mix of various measures, examinations and profiling of consumers/segmentation to enable a two-way communication process (Thomas Gillenson, 2003). 2. Background The interactive digital advertising perspective includes presentation of information using means that depend on digital technology. Using digital technology makes it possible to create an immediate communication process between marketers and consumers (Stewart, 2004). Consumers can control advertising through interactive digital media by manipulating what they view on the screen while surfing online (Stern, 1994). Given that it can be measured easily, it is precise, customized, and personalized apart from being able to target consumers easily (Iii Woodside, 2005), interactive digital marketing ends up being a very good potential tool for advertisers (Radzeviciute Sliburyte, 2005). Tools that refer to interactive digital advertising include the: Online community, short messaging systems, and the transfer of photographic images using computers that have internet access and mobile phones, which are commonly used today (Stewart, 2004). It can be clearly seen that interactive digital advertising will explore and further strengthen the connection between computers with internet access and mobile phones. Advertising using the above-mentioned media will also be sub-divided into internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. 3. Research Aims The main objective of the research will be to examine the attitudes of the consumer towards the four different types of interactive digital advertising including: Internet-based e- and email advertising apart from the mobile-phone-based SMS- and MMS-type advertising. 4. Research Objectives The chief aims of the research include: To estimate if there have been changes in the Indian customers buying behavior due to digital marketing. To evaluate the attitude of the consumers in the context of interactive digital advertising. To analyze different marketing models. To study the various strategies and policies that organizations are likely to follow in this dynamic Indian market. 5. Literature Review Given the prolific use of digital media interactivity amongst advertisers and consumers, marketing activity has been upwardly impacted. Any form of advertising that includes the chances of interacting with consumers is known as interactive digital media. A producer can use this medium to interact with consumers by conducting campaigns related to his products (Schlosser, Shavitt, Kanfer, 1999). The TV-like experience is no longer relevant today. Consumers now demand much more given the rapid inroads being made by interactive digital advertising. Consumers also prefer options like In-Stream, In-Game, HD interactive video, IPTV, interactive kiosks, and mobile advertising platforms (Cho Cheon, 2004). This undoubtedly heralds a change in marketing and the shifts are obvious. Though these run parallel to the increased expectations of consumers these in no way put any boundaries as there may be new and modern forms of advertising that may evolve in the future. The main aim of any Digital Advertising medium will be to draw the attention of the consumer by inventing new and creative advertisements that enable development of personal relations. New technology will enable agencies and advertisers to make use of, evolve and reach new levels of brand-awareness and consumer commitment (Martin, van Durme, Raulas, Merisavo, 2003). This new medium of advertising will pave the way for agencies and advertisers alike to command increased values in terms of worth that is returned. Using the internet as a medium for advertising will now gain significance for gathering consumer information as there has been a rise in the number of internet users (Cheung, 2006). Mobile phones will ensure that targeting consumers becomes even more accurate compared to what it was like before and advertisers will be able to reach potential clients at places and times that are most suitable for the marketing campaign, while at the same time ensuring high interactivity (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003). The internet advertising industry will thus take recourse to mobile phones (Thomas Gillenson, 2003). Advertising within these two potential channels may be of four types and will include: Internet-based advertising through the website (e-advertising), emailing (email advertising), and mobile-phone-based advertising (m-advertising) of the SMS- (short messaging service) and MMS-types (multimedia messaging service). If I consider the two communication media forms, interactive and individual,, they will comprise what I call interactive digital advertising. It is important to understand consumer behavior towards this medium as the attitudes of the consumer will impact consumer exposure, attention, and reaction to individual advertisements (Schlosser, Shavitt, Kanfer, 1999). There have been a few instances of empirical studies carried out in the context of consumer attitudes and e-advertising (Ravi, 2005). Yet, a majority of the literature fails to include email advertising in its research. Many are unsuccessful in distinguishing email advertising from other forms of advertising. Still, there is limited research which emphasizes email advertising (Martin, van Durme, Raulas, Merisavo, 2003). If I consider advertising, there exist a small number of articles that focus on consumer attitudes towards SMS-type m-advertising, including the study by Tsang, et al., (2004), Rettie, et al., (2005), and Carroll, et al., (2007). The new generation MMS-type m-advertising has received practically no attention from the academic aspect. The fact is that consumer markets and communication media will become fragmented to a great extent (Karson, et al., 2006) so it is important that the differences between the media in the advertising domain be noted. Any analysis that is carried out, which focuses on these differences will enable the marketers to get in-depth information related to the application and suitability of individual sub-types of interactive digital advertising. It will also help choose between the four available sub-types of interactive digital advertising channels to ensure that the message is communicated correctly to the customers. Still, empirical studies related to this subject are rarely found. This research will help aid further study into consumer attitudes related to interactive digital advertising. Actually, this research will aim at identifying the differences that are present in consumer attitudes, which may be related to these four sub-types of interactive digital advertising. I can conclude by stating that the research questions in this study will be designed so as to elucidate whether the attitudes of the consumers differ when it comes to internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. Today, when the media are so fragmented there are several ways that can be used to create advertising campaigns that use Interactive Digital Advertising. Interactive Digital Advertising will be inevitable given the Internet is becoming an inseparable and intrinsic part of our lives. 6. Research Methodology Research methodology is the core behind any research that is conducted. I will opt for the Questionnaire method since the primary data suits the needs of this research. There were 20 questions included in the questionnaire that were simple to comprehend. The questions were all close-ended. This has eased the workload of both the researcher and the respondents.

No Easy Task

The well being of a nation begins with the development of its younger generation. They are the ones that will assume the task of running and maintaining the well being of this nation in the future. Unfortunately the task of to lead these youths in the right direction is no easy task. Numerous articles and studies have confirmed that our youth problems is a rising issue and should receive extra attention. Youth problems range from poor school achievement to youth pregnancy, crime, and drug addictions. Many experts have noted that one of the major causes that contribute to youth having problems is the lack of strong family value and substantial home-life. Youth belonging to this category are normally ones that have single parents or weak or uncaring parents. The above perspective along with some other variables, such as income level, media influence, and educational level, should explain why the youth problem phenomenon occurs. One of the fundamental ways to view why youth develop problems is to view their family structure. Many youth do not have what is considered to be a healthy or complete family. For example, if a youth is raised by a single parent, he or she may lack many of the family essentials, such family warmth, love sharing, or normal family life. The youth may also develop shame feelings among his or her peers. Another scenario might be a youth raised by weak and uncaring parents. The youth might not receive the adequate attention and guidance necessary for their thoughts, actions, and perhaps wrongdoing. In this case the youth may develop two types of feelings. They will either feel abandon because of the parents uncaring nature, or, the youth might feel exceptional freedom because the parents simply is weak or do not care. In both cases, youths having such family structures develops much higher percentage to differentiate themselves from their common peers. The second variable that seems to have a large influence as to why youth develop problems is the income level in which they reside. Income level is one of the issues that can t be changed so easily. Government aid and subsidies could only do so much in the aid of poverty stricken neighborhoods. Generally a great percentage of youth growing up in such a poor neighborhoods have a higher chance in exposing themselves to the numerous problems, such as, pregnancy, drugs, crimes. It is unfortunate, but no doubt that environment in which these youth grew up in are surrounded by such factors. Government funding and local group activist have trying to cure these blighted neighborhoods. Local activity centers, and youth organizations, and schools are fighting there ways into these area in hope to help give youth of these communities a better chance to succeed. Another variable that should be considered in why youth develop problems is media influences. Like Debra J. Saunders noted in her December 1999 editorial, youth are constantly being expose to the electronic media set out to influence youth to follow certain trends and mode of thinking. This is very true in this cyberspace, electronic media era. The Internet, television, and other media unconsciously place many messages in the minds of the youths. The youth are spending more of their time attracted to these media than they are in their necessary duties. The power or the media is so great that many of the youths mode of thinking are drawn to the character lifestyles of movies idols. The media have directly manipulated what is reality and what is fantasy in the mind of the youths. Therefore youths often try to be somebody or do something they saw from these electronic media exposures. Perhaps that the numerous in school shootings by teenage youths across the nation are the indirect results from too much media exposures toward youths. The final area that seems to contributes to youth problems are the educational level in which the youths are associated with. Educational levels vary greatly in schools that youths attend. The educational achievement accomplished by students determines if new educational programs are needed to aid underachieving students build there necessary skills to advance. Because the lack of such programs in some school, many youths in this category, find it difficult to continue their educational course. Therefore the rate of youth problems is the dependent variable of the drop out rate. Many students choose to alternative course of action if they cannot succeed in school. Their minimum knowledge is insufficient to land them much hope in making it the real world. Consequently problems are prone to along the route for these youths. We have briefly looked into the issue on contributing factors in youth problems. The variables we discussed are family structures, income level, media influences, and educational levels. It is important to acknowledge how these links intertwine in the life of a developing youth. Though we cannot simply generalize that a youth will develop problems once they have encounters with any or all of these variables for there are numerous successful examples for us to refer upon. But numerous studies have shown that the risk for youth to develop problems such as teen pregnancy, crime, drugs, and violence is at a higher rate when they are being raised in an environment that contains the variable we have discussed today.

An inquiry into the nature and causes of the wealth of nations Essay

Absolute monarchy Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The belief in an understandable world, under a methodical Christian God, offered much of the motion for philosophical investigation. Beside that, religious philosophy paid attention on the significance of godliness, and the splendor and secrecy of God’s definitive nature; aside from that, thoughts such as Deism strained that the planet was accessible to the supremacy of human reason, and that the â€Å"laws† which administer its activities were comprehensible. Outstanding illustrations which support demonstrate why several historians divide the Age of Reason from the explanation are the installation of John Locke and Thomas Hobbes. Hobbes, whose opinion are a result of the age of reason, scientifically follows and classify human emotion, and conflict for the requires of an inflexible system to embrace back the confusion of nature in his attempt Leviathan. While John Locke is visibly a scholar descendant of Hobbes, for Locke t he form of nature is the basis of all unity and, rights and the state’s function is to guard, and not to seize back, the state of life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Galileo Galilei, was a university lecturer in Padua, Italy, who used a telescope, basically recently made, to observe the heavens. Telescope sustains the inspection that allowed Galileo to perceive things of his predecessor which had basically not been acknowledged about. The complexity of the universe that speedily became obvious was in direct antagonism to medieval analysis. Galileo exposed the rings around Saturn, that there were mountains on the moon, moons orbiting Jupiter, and spots moving across the sun.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In count for his effort on astronomy, intelligent Galileo as well made significant contributions in physics. He revealed that objects fall at an expected rate and formulated the mathematical method to illustrate their acceleration. Galileo’s effort was a significant step in the path of the fundamental principles of current physics: that the entire nature matches to consistent laws that can be articulated mathematically.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Equally, the combination of geometric philosophy which had conquered Western mathematics and philosophy ever since at least Eudoxus, and algebraic philosophy, attained from the Islamic world over the earlier two centuries impulsive mathematical and a scientific revolution. Sir Isaac Newton’s most claims to fame came from a methodical use of algebra to geometry, and synthesizing a practicable calculus which was appropriate to scientific troubles. The Enlightenment was an occasion when the solar system was accurately â€Å"discovered†: with the correct calculation of orbit, for example Uranus by William Herschel, Halley’s Comet, discovery of the first planet ever since ancient times, and the computation of the mass of the Sun using Newton’s theory of universal gravitation. The result that this sequence of discoveries had on equally practical commerce and philosophy was important. The eagerness of creating orderly and a new vision of the world, `and the identity for a philosophy of science which may well include the new innovation would demonstrate its fundamental persuade in both secular and ideas religious. If Newton may possibly order the cosmos with â€Å"natural philosophy,† therefore, lots of disputed, may perhaps be political philosophy sort of the body expedient.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Francois Marie Arouet, was famous philosopher acknowledged universally as Voltaire. Francois was expelled from England in 1726 and 1729, and at hand he considered Locke, Newton, and the English Monarchy. Voltaire’s philosophy was that â€Å"individuals who can make a person believe illogicality can make that person commit atrocities† that if individuals believed in what is irrational; they will do what is irrational. Like Newton, the philosophers highlighted the value of sensory understanding for gaining facts not simply about the substantial world, but about the social and political worlds as well.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The philosophers were as well strong supporter in liberty, which prepared them adversary of such practices as slavery. Philosophers were also optimistic of the utmost possible independence in economic and political life. Mainly the famous book formed in this era was Adam Smith’s An Inquiry into the Causes and Nature of the Wealth of Nations, printed in 1776. Smith calls for as little regime intervention as feasible. Adam Smith reasoned that the country well being is merely the collective of the well being of all the persons living in that state. Given that persons are motivated by self awareness and because they identify best what is in their self interest, administration must let the instrument of self attention operate to the advantage of the condition.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Additional basic thoughts also were put forward by the philosophers or their instantaneous precursor. John Lock put down the theory of understanding that was of great significance in Enlightenment contemplation. In his Essay Concerning Human Understanding (1690), Locke distinguishes the human brain at birth to an empty slate, a tabula rosa, on which thoughts are emblazoned through knowledge. The empiricism was a vital aspect of the Enlightenment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Enlightenment strike on absolutism came from numerous quarters. In 1690 John Locke, a challenger of James II and, Charles II wrote his well-known Two Treatises of Government partly to validate England’s overthrow of its king. Locke disputed that administration had a definite responsibility to those they administer; when administration fail to perform their requirement (including the safeguard of life, property and liberty), the citizens are warranted in restoring the government with another that will guard the people’s freedom.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Other philosophers continued to challenge the philosophical basis of absolutist rule. For example The Baron de Montesquieu, in the book Spirit of the Laws (1748), argument was that there were a small number of absolutes when it came to structure of government. Relatively, an administration should act in response to its surroundings. Montesquieu calls for the division of powers in the administration to permit for it to react to its environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jean Jacques Rousseau in the Social Contract (1762) upholds that equality and freedom were necessary for a just civilization. In order to endorse equality and freedom, people have to place the regular good before individual own personal interests. This is why persons make regulation once they systematize themselves into societies. Rosseau’s model society was self regulating equality, in which every person subordinated his or her own significance to the broad will and in which the common will of the society truly reveal the welfare of the populace who willingly comprised that population.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under the recent model of the rule of law, the supremacy of government is restricted by apparent and unmistakable lawful canons. Differently in 17th-and-18th-century monarchs hold on to absolutism or the rule of will the credence that they were monarch and their wills only were law. There were, though, reasonably conflicting rationales for absolutism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some definitions of sovereignty were concerned with the nature of man. In his most famous and controversial work, Leviathon (1651), the English political philosopher Thomas Hobbes held that it was the natural state of human beings to be at war with each other. Sovereignty, he reasoned, is located in the people but, out of self interest and the need for peace and security, they delegate it to the state (i.e. the monarch). The understanding between the people and the monarch, then, is a contract; in return for protection the people owe the monarch their total loyalty. If they rebel, the monarch may punish them as he sees fit. Otherwise, Hobbes maintained, there could be no order, and humanity would return to its â€Å"nasty, brutish,† disorderly state of nature. The method of the cosmos was observed as proof of God; consequently it was an evidence of the authority of monarchy. Natural law started, not as an effect against religion, bu t as an alternative, as a notion: God did not rule capriciously, but throughout the natural laws that he ratifies on earth. Thomas Hobbes, while an absolutist in regime, drew this dispute in Leviathan. A long time ago the notion of natural law was appeal to; still, it seized on existence of its individuality. If natural law may perhaps be used to support the arrangement of the monarchy, it may well also be used to emphasize the rights of focus of that monarch, that if present were natural laws, subsequently there were natural constitutional rights linked with them, just as there are privileges under man made regulation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   French Absolutism: influential as it was as grounds for absolutism, Hobbes’s philosophy did not essentially appeal to the monarch of his day. More striking to most was the presumption of absolutism that warranted the statute of Louis XIV of France, the mainly dominant monarch of his period. It assumed, contrary to Hobbes, that sovereignty resided directly in the person of the monarch and that it was given by â€Å"divine right.† Responsible only to God, the monarch’s word was law. Even the church was subject to royal authority (something that could only be justified after the Reformation, but the papacy still did not embrace this).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In 1648, at the end of the Thirty Years’ War, the Holy Roman Empire was hardly an empire at all. It was really a confederation of about 300 independent kingdoms only loosely united under a member of the Austrian Habsburg family who held the title of emperor. The Habsburgs, however, had little real power; what they did have came mainly through bargaining and compromise with local bishops and princes. Their hereditary lands included Bohemia, part of Hungary, Croatia and Transylvania, but even there they needed the cooperation of the local nobility in order to exercise power. Their fondest goal was to create some kind of unified state that they could control. They were held back, however, not just by geography and local politics, but also by great diversity in languages and cultures – a problem that has persisted in the area to the present day (i.e. Slavics, Huns, Germans, Protestant, Orthodox, Catholic, etc). References Bernstein, John Andrew. Shaftesbury, Rousseau, and Kant: an introduction to the conflict between aesthetic and moral values in modern thought. Rutherford [N.J.: Fairleigh Dickinson University Press, 1980. Print. Brue, Stanley L., and Randy R. Grant. The Evolution of Economic Thought. Mason: Thomson Higher Education, 2007. Print. Hill, L.. â€Å"The hidden theology of Adam Smith†. The European Journal of the History of Economic Thought . 2001.Print. Rousseau, Jean, and Immanuel Kant. Rousseau: on the origin of inequality.. Chicago: Great Books Foundation, 1955. Print. Smith, Adam, Edwin Cannan, and Max Lerner. An inquiry into the nature and causes of the wealth of nations. Canaan ed. New York: The Modern library, 1937. Print. Smith,A., 1976, The Wealth of Nations edited by R.  H. Campbell and A.  S. Skinner, The Glasgow edition of the Works and Correspondence of Adam Smith, . Print. Vianello, F. â€Å"Social accounting in Adam Smith†, in: Mongiovi, G. and Petri F. (eds.), Value, Distribution and capital. Essays in honor of Pierangelo Garegnani, London, Routledge. 1999. Print. . Source document

Analysis Of Andrew Jackson s The Trail Of Tears

Struggling through life’s difficulties, Andrew Jackson was an extraordinary leader that was able to overcome his struggles and inspire many people. Many historians and laymen look down upon President Jackson for his role in the Trail of Tears, yet many overlook the incredible leadership skills he had. The first leadership skill he was the ability to maintain order of his men. The next important leadership skill he had was. There are several examples of Andrew Jackson keeping order of his men. One of the most memorable stories was when one of Jackson’s men refused to follow an order from an officer. Jackson, then a general, knew that to prevent more of this from happening, he must be strict with his men, and make an example of the soldier that was being noncompliant. This soldiers name was John Woods, and they decided to have a trial and found him guilty. After sentencing, he was executed in front of the army to be an example. This, of course caused great order and compl iance from Jacksons men. (Vickery pg 97) The next leadership skill was the ability to understand the enemy. He was able to do this by knowing the enemy’s tricks in battles like in the Battle of New Orleans. He knew that the enemy was to attack him on his side and that it would be soon. This is similar to how Jackson knew in the Battle of Horseshoe Bend that the enemy was trying to trick him into think that there were more men on his right side, but Jackson was intelligent enough to know that the enemy wasShow MoreRelatedThe Rise Of Democracy By James Monroe921 Words   |  4 PagesThe Rise of Democracy In the early 1800’s, The United States of America was unfamiliar on how to appropriately operate the country. The Constitution was created by our founding fathers to help better the government and politics. It was also provided to help our trusted officials make good decisions, and to keep each President accountable. 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